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Indiana University - Principles & Techniques 2017
The Long Center for Performing Arts

Principles & Techniques of Fundraising
Indiana University Lilly Family School of Philanthropy
The Fund Raising School
Austin, Texas
The baseline course for all of The Fund Raising School courses, the “Principles” course is designed for development beginners, dedicated board members or volunteers, executive directors and is even a helpful “best practices” refresher for seasoned professionals.

Recognized internationally, Indiana University's “Principles & Techniques” gives you the foundation and inspiration to lead your nonprofit to its financial goals. It provides you with the framework for operating a successful total development program. This intensive 4-day, A-through-Z training program is the basis for the rest of the School's fundraising courses. 

You'll Learn How To

  • Identify and validate prospective donors
  • Manage the fundraising process
  • Use research to match a donor's interests & needs with your nonprofit 's mission and goals
  • Build an annual fund donor base that keeps on giving
  • Manage the process of raising money
  • Recognize planned giving benefits to your donors and to your nonprofit
  • Structure a successful solicitation
  • Respond to challenges and ethical dilemmas with professional skill.

What You'll Receive

  • On flash drive, a comprehensive 700-page Study Guide plus an accompanying workbook
  • Gift club ideas
  • Board Strengths Inventory
  • Donor evaluation forms
  • Invaluable bibliography from the Indiana University Lilly Family School of Philanthropy
  • Formulas for establishing best-practice benchmarks
  • A chance to network and build long-lasting, cross-mentoring relationships with other professionals.

The Fundraising Cube

You also will receive The Fund Raising Cube, a desktop reminder of The Fund Raising School's Management Process. It is a handy reference and a point of pride for alumni.

Class Schedule

Click HERE to download the course agenda.

Day 1   8:30 a.m. - 5:00 p.m.
Day 2   8:30 a.m. - 5:00 p.m.
Day 3   8:30 a.m. - 5:00 p.m.
Day 4   8:30 a.m. - 5:00 p.m.

Course Fee:
*Early Bird Pricing for Members is $900.  Regular Course Fee is $1,100.  Registration is now open.  Payment in full due September 15, 2017. No refunds for cancellations after September 1, 2017. SAVE $200! AFP Members Only Early Bird Registration!* 

This course may be taken to earn credits toward Indiana University’s Certificate in Fund Raising Management, along with three additional IU courses.

Scholarships for the course are made possible to due the generosity of:

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A great review of basic fundraising principles layered between some of the best practical application learning I’ve ever experienced. I strongly recommend the course to any fundraising professional regardless of your level of experience - Dawson Clark, CFRE, VP, Children At Heart Foundation

I can think of no better way to spend a week than learning from the amazing faculty sharing the experience with my fellow colleagues. I left re-energized. - Brett J. Barnes, Director of Development & External Relations, LifeWorks

This course changed the course of my professional fundraising career. The thorough examination of basic principles and thoughtful discussions increased my understanding of vital fundraising tools. - Donna Emery, Mobile Loaves & Fishes





Deborah Eschenbacher                                            

President of Eschenbacher & Associates, Deborah Eschenbacher is a veteran fundraising professional located in Columbus, Ohio.  As an active consultant, she serves the organizational and fundraising needs of educational, medical, arts & culture, environmental, religious and community nonprofits as well as community foundations throughout the country.  She is dedicated to strengthening nonprofit organizations by focusing on strategic planning and capacity-building initiatives that result in greater productivity and sustainability. 

Among the first students to graduate with a master’s degree in Philanthropic Studies from the Indiana University Center on Philanthropy, she is now adjunct faculty at IU.  In addition to her consulting practice, she teaches courses throughout the U.S. and internationally for The Fund Raising School (part of Indiana University’s Lilly Family School of Philanthropy).  An often-requested conference and workshop speaker, she relates to a wide variety of audiences due to the depth and breadth of her professional experience.

Deborah’s nonprofit background includes service as a regional major gifts officer at The Ohio State University, director of corporate and foundation development at Ohio University and executive director of two national nonprofit affiliate organizations, the Leukemia and Lymphoma Society, Indiana Chapter and the Indianapolis Keep America Beautiful Affiliate.  She also served as director of development for the central Texas chapters of the American Diabetes Association and the Multiple Sclerosis Society.

Her undergraduate degree in Speech Pathology and Audiology, along with several years of teaching children with special needs in Texas, provided Deborah with a lifelong interest in improving educational opportunities for children.

Deborah is active in her community and serves on several boards.  She is the recipient of the prestigious “Sagamore of the Wabash” honor from the Governor of Indiana, is a Trustee of the national foundation board of her college sorority and a founding board member of the Jo Ann Davidson Ohio Leadership Institute.  Deborah also volunteers her time and resources to a number of local and national philanthropic causes.

AFP Paula Jenkins

Paula Jenkins, CFRE

Paula J. Jenkins, CFRE, currently serves as the vice president for development, Bloomington for the Indiana University Foundation where she provides strategic, active leadership for centralized advancement services and constituency-based development programs in the individual schools and units of the Indiana University, Bloomington campus; implements proactive consulting services to constituency programs to ensure that the most strategic, effective and efficient fundraising operations and best practices are in place and aligned with the overall goals and targets of the institution such as feasibility, resourcing, organizational structure and evaluation of current programs; and works in close collaboration and partnership with the provost of the Indiana University, Bloomington campus, deans and senior development directors of unit-based development programs to increase philanthropic support for Indiana University.

She previously served as vice president of development for regional campuses at Indiana University where she distinguished herself as a superb fundraiser, strategist and leader working closely with the chancellors, senior academic leadership and advancement professionals to develop and implement a robust advancement model for regional campuses with the outcome of greater philanthropic support. She also served the Purdue School of Engineering and Technology at IUPUI as assistant dean for development and external relations, gaining considerable experience in all areas of development, including building comprehensive fundraising programs, corporate and foundation relations, and community/alumni relations.

Jenkins also serves the nonprofit sector as a mentor and coach to young professional fundraisers, and those pursuing the CFRE designation. She earned a Bachelor of Science degree in Business Administration from the Eller College of Management at the University of Arizona, and is pursuing a Master of Arts in Philanthropic Studies at the Lilly Family School of Philanthropy. She is a past board member of the International Board of Directors, Association of Fundraising Professionals (AFP), and as the CFRE Certification Chair, Association of Fundraising Professionals, Indiana chapter. She also holds the Certified Fund Raising Executive professional designation.

Start Date: Tuesday, September 26, 2017
End Date:   Friday, September 29, 2017

AT&T Education Room
701 W. Riverside
Austin, TX 78704

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