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Keeping Audiences Engaged is a Work of Art
The University of Texas Club - Presidents Room (6th Floor)

The luncheons will continue to be a plated style lunch.  If you have special dietary needs, such as gluten free, please email at least 1 week prior to the event.

$35 for AFP Members | $45 for guests
Parking is included. Guests can park in the Manor Parking Garage located directly across the street from the UT Club. Walk through the Bevo Museum and turn left upon entering. Take the elevator to the 6th floor.


Thursday, March 14, 2019

Keeping Audiences Engaged is a Work of Art

Consumers have never been more informed or selective. As our audiences grow, change and become more diversified, it’s important our organizations remain relevant--and that we relay this value to new, highly curatorial audiences.

Join us for our March 14th luncheon as Kathryn Peterson, an arts administrator, musician, and entrepreneur based in New York City who oversees Lincoln Center’s new audience initiatives, presents two pilot studies--on audience segmentation and performance metrics. These studies chart a promising path for organizations to connect with new audiences: by diversifying programming, improving access, and customizing outreach to targeted demographics.

Kathryn, a featured speaker at SXSW 2019, is responsible for developing and managing the programming, fundraising, and engagement strategy for donors and audience members. Kathryn, a native of West Texas, graduated with Scholastic Distinction from The Juilliard School with a Bachelor of Music in French horn performance and holds a Business Certificate from Columbia University.

Kathryn Peterson,
Assistant Director, Lincoln Center for the Performing Arts

Did you miss the event? Click here for the event PowerPoint

We require 24 hour advance notice for all cancellations.  Failure to give advanced notice for cancellation of Pay at the Door tickets will be invoiced.  Please contact if you need to cancel.

Date: Thursday, March 14, 2019
Time: 11:30 AM - 1:00 PM
2108 Robert Dedman Drive
Austin, TX 78712
United States

We're sorry, the deadline for buying tickets for this event has passed.















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