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Research that Grows Women’s Philanthropy Blog Post

Do women hold the key to philanthropy in the 21st century? In a hands-on luncheon presentation exploring research about gender and philanthropy, Association of Fundraising Professionals Greater Austin Chapter members and guests engaged with new data illustrating the unprecedented impact women are having on philanthropy.

Associate Director of the Women’s Philanthropy Institute Andrea Pactor, MA spoke to over 85 attendees on the importance of using the institute’s latest research in raising funds to meet their organization’s mission. The institute, located at the Indiana University Lilly Family School of Philanthropy, published their report “How Women and Men Approach Impact Investing” in May of this year, which found that women are more likely to donate and give more to charity than their male counterparts.

Pactor asked attendees to take the research and apply it to their organizations fundraising strategies. Through small-group discussions, AFP members and guests brainstormed how the gender differences in giving and motivations for giving could affect their day to day fundraising asks.

“The chapter is looking at ways to expand this idea of bringing people together to talk about issues that affect our sector, in a variety of ways.  This small group discussion was an inspiration to me and I am excited to see how we continue bringing people together,” said AFP Austin President Rachel Mallernee.  “I am grateful to everyone that participated, as both a professional in this field and personally”.

Bringing it back to the group at large, Pactor asked attendees to think through how they can adapt to the changing philanthropic landscape and take this data to their funders. The AFP Greater Austin Chapter was proud to host this important presentation and hope the conversation continues through the Austin philanthropic community.