What is “Normal” Anyway? Using Long-term Trends to Understand the Road Ahead

Ashley Thompson - Blackbaud Institute

In this extraordinary time, social good organizations find themselves grappling with how to navigate an ever-changing landscape. Now that the tried and true tactics of just a few months ago seem to be a distant past, we find ourselves longing for calm and a new normal. But what if our notion of “normal” never really was what it seemed?

In this session, Ashley Thompson will dive into the long-term trends that can help us better understand how philanthropy weathers change. Using data as our guide, we will uncover clues to illuminate our journey. You will hear how philanthropy performed during past economic downturns and natural disasters, providing necessary context as we shape a prosperous path forward. 

Return to main conference page

Ashley Thompson - Blackbaud Institute

Ashley Thompson is the managing director for the Blackbaud Institute. She is responsible for driving Blackbaud’s extensive research, thought leadership, and best practice content.

Through this role, she builds thoughtful strategies and solutions for the philanthropic sector utilizing the most comprehensive data set in the social good community. She also manages internal and external relationships for the Institute, including the convening of the Blackbaud Institute Advisory Board. Ashley is active in the Austin community and participates in numerous groups as a volunteer, active board member, and collaborative partner. She is a regular contributor to sgENGAGE, served on the 2019 Giving USA Editorial Review Board, and is a member of the NonprofitPRO Editorial Advisory Board.

Return to main conference page