AFP Austin Virtual Conference Breakout Session

Digital Adaptation: Embracing Technology & Data to Carry Your Mission Forward

Steve MacLaughlin - Blackbaud Institute

Technology is transforming the way nonprofit organizations operate at a rapid pace, and the global pandemic has accelerated the shift toward virtual engagement. Suddenly, we need to engage with staff and supporters in a world where “how we’ve always done it” is simply not possible. Meeting this moment requires embracing adaptation to cut through the chaos and focus on the important work that still needs to be done. In this session, Steve MacLaughlin will share why data-driven decision-making and an adaptive approach are key to carrying your mission forward.

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Steve MacLaughlin - Blackbaud Institute

Steve MacLaughlin is the Vice President of Product Management at Blackbaud and bestselling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin previously served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.

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