AFP Greater Austin Monthly Chapter Meeting June 2022

How to Modernize your Ladder of Engagement for Donors

June 23, 2022
11:30am - 1:00pm 
Baker Center Cafetorium
3908 Avenue B
Austin, TX 78751

Members $25 | Non-Members $35

This chapter meeting has been approved for 1 point of CFRE credit

Traditional donor engagement models lean heavily on a “ladder of engagement” model. Through this “ladder” framework, nonprofits intentionally design engagement points, and thereby guide supporters into higher levels of affinity and action. This session will review how to assess donor behavior, how to incorporate measures of influence and how to better account for the fluid and dynamic ways in which people support causes. This includes how to move beyond the typical promotional and “call to action” donate options.
 
Learning Outcomes

• Discuss the traditional ladder of engagement model as well as adaptations
• Explore what to look out for and how to avoid pitfalls when implementing a ladder of engagement
• Walk away with increased clarity of your blind spots for high impact engagement  
• Map out steps to take supporter engagement to the next level at your organization

Speaker

Michelle Vryn, MA, CFRE

Michelle Flores Vryn, CFRE serves as the Chief Development Officer on the OneStar team. She is an active member of the social impact community and is driven to create thoughtful, yet attainable, strategies to increase nonprofit success. Before joining OneStar, Michelle worked in international fundraising for global conservation. Michelle is passionate about mentoring Black, Indigenous and People of Color (BIPOC) nonprofit professionals and creating better workplace cultures where they can thrive. She also serves on the board of Mission Capital and is active on committees with the Association of Fundraising Professionals Global, Donor Participation Project and People of Color in Applied Anthropology (POCAA). Michelle is a first generation college student and earned a bachelor's and master's degree in Cultural Anthropology from the HSI, the University of Texas - San Antonio.
 

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