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AFP Virtual Education Session - September 2020
Thursday, September 10, 2020, 12:00 PM - 1:00 PM CDT
Category: Events

AFP Virtual Education Session - September 2020 

 Understanding Today’s Donor: How To Design Systems That Build Lasting Relationships With All Your Supporters

Today's donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. This is now compounded due to the upheaval the 2020 global health and economic crisis sparked with no clear end in sight. Amidst uncertainty and shifting donor expectations, how can you ensure your organization is prepared for these changes, and able to scale deeper, more personalized donor experiences?

In this session, Gabe Cooper, CEO and founder of Virtuous, will address these challenges head-on and share how you can deepen and personalize your donor relationships at scale in the midst of today's landscape regardless of what technology or platform your organization is using. He’ll also share a fundraising system that modern nonprofits are using to raise mission-critical funding and build a foundation of flexibility, resilience, and responsiveness to help you thrive in 2020 and beyond.

You’ll learn:

  • How technology and consumer brands are shaping what today’s donor expects, and how your nonprofit should shift engagement strategies.
  • How modern nonprofits have pivoted from broadcast to responsive fundraising to build lasting relationships with all their donors and sustain mission-critical funding.
  • How new technologies help you personalize each donor’s experience and six (6) example responsive product-agnostic fundraising strategies that you can use immediately to raise retention rates and grow giving.
  • First-hand from other nonprofit leaders who are building lasting donor relationships, and learn how you can model their success by adopting responsive fundraising strategies.



Gabe Cooper is the founder and CEO of Virtuous, the responsive nonprofit CRM and fundraising platform that helps organizations easily create personalized donor experiences at scale that build better donor relationships.

Previously, he was in leadership at a large nonprofit and co-founded an innovation consultancy. His drive stems from a passion to create market-defining software and help charities reimagine generosity. He frequently writes and speaks about empowering nonprofits to grow generosity through technology.


Jonathan May

Director of Communications, Adult & Teen Challenge USA

Jonathan May is the Director of Communication for the National Office of Adult & Teen Challenge. He works closely with the rest of the Advancement team to engage with donors and other stakeholders. With more than 200 residential centers within the US and Canada, Adult & Teen Challenge (ATC) is a faith-based non-profit headquartered in Ozark, Missouri. Its mission is to provide adults & teens freedom from addiction and other life-controlling issues through Christ-centered solutions. Through effective discipleship, mentoring, and life-skills training, ATC and its affiliates have seen positive outcomes and radical life-transformation throughout its sixty-year history.


Register today!


Presented by: 

This will be a virtual meeting conducted via Zoom. Registrants will have webinar access details email to them before the meeting.   Each participant will receive 1 hour of CFRE credit for their participation.

Contact: For Questions, please contact the AFP Administrators at [email protected] or 512-457-8145