August 2024 Chapter Meeting 

Thursday, August 8, 2024
11:30 am - 12:00 pm - Lunch and Networking 
12:00 pm - 1:00 pm - Program 

Location:

ACC Highland Business Center

5930 Middle Fiskville Rd

Austin, TX 78752

Session Description: Marketing for Nonprofit Campaigns - WCA/AFP-GAC Cooperative Event

Campaigns can be integral to a nonprofit’s long-term success and sustainability, and there are many different types of campaigns that your organization could implement – from events and awareness campaigns to capital campaigns and Giving Days.

To inspire participation and maximize results, various marketing methods can be used to promote these campaigns.

Join us for a lively discussion with area professionals who have a depth of knowledge and broad variety of experience in nonprofits and marketing for campaigns.

This program is being offered as a coordinated effort between Women Communicators of Austin and the AFP Greater Austin Chapter. Members of both organizations can register for the same member rate. [AFP Members: register as Non-members and use the discount code provided by AFP.]

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COST: Members $35 | Non-Members $45  |  A box lunch is included with registration.

Note: ACC’s Highland Business Center may ask you to show a photo ID upon arrival for security purposes. A Driver’s License or photo ID from your office works.

Speaker Panelists: 

Jaime Lee – Director of Communications, UT School of Nursing; VP of Philanthropy, WCA

Victoria Mendiola, Director of Communications, We Are Blood

Clarena Tobon - Interim Exec Dir; Chief Development & Communications Officer, NAMI Central Texas; Director of Partnerships, AFP-GAC 

Moderator: 

Michel Hudson, CFRE, CEFL, Owner, 501(c)onsulting; President, WCA

Registration is Open! Click the link below to visit the registration page on WCA's website. Full participation in Marketing for Nonprofit Campaigns - WCA/AFP-GAC Cooperative Event is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

NOTE: Support our Chapter and receive Member pricing of $35 by using code "afp" when registering.

Click Here to Register (use code "afp" at checkout)

Speaker Biographies:

Jaime Lee is the Director of Communications for The University of Texas at Austin School of Nursing, where she leads implementation of the school’s first-ever communications strategy. She previously served on the executive communications team for the CEO of the American Heart Association and directed the advocacy communications division for the Texas Association of Realtors, one of the largest statewide organizations in Texas. Her campaign work has included targeting audiences on issues including heart health, CPR education, employer branding, property taxes, and HOA reform. She also serves on WCA’s board as VP of Philanthropy for 2024-2025.

Victoria (Tori) Mendiola is the Director of Communications for We Are Blood, the local nonprofit blood center serving Central Texas. With nearly 18 years of experience in the marketing and communications field, much of her career has been spent serving nonprofits in the educational and healthcare fields. As a whole blood donor herself, she is grateful to use her experience to support the We Are Blood mission and the Greater Austin community. Tori recently completed her master’s degree in strategic communication and innovation with Texas Tech University. Outside of work, she loves to play and explore with her two-year-old daughter and hike trails with her hubs.

Clarena Tobon is a dedicated advocate for mental health and Interim Executive Director at NAMI Central Texas. Her passion for mental health advocacy has led her to speak twice before Congress with the American Foundation for Suicide Prevention. With over eight years of experience in nonprofit leadership and fundraising, Clarena has significantly felt an impact through organizations such as United Way and Habitat for Humanity.

Moderator:

Michel Hudson, CFRE, CEFL, is the Owner and Founder of 501(c)onsulting and focuses on board/staff retreats and strategic planning. She has more than 30 years’ experience guiding nonprofits in the roles of staff, volunteer, board member, and consultant, and works with many nonprofits by serving as an Interim Executive Director. An editor and author of more than 100 articles for professional journals, Michel has also been a frequent speaker on strategic planning, succession planning, volunteer management, and a variety of marketing topics at regional and international conferences for CASE, AHP, AFP, APRA, NAEF, and TEFN, among others. Michel is currently serving as the President of WCA.